Luxury, ethical, eco and bee friendly - tied up in a compostable bow
“Luxury ethical beauty with measurable social impact has hit the mainstream” says Co-Founder of The Soap Co, Camilla Marcus-Drew.
Established in 1982, The Soap Co is one of our oldest London social enterprises who continue to challenge the luxury brand industry for soaps and washes. They prove there does not need to be a pay-off when it comes to buying luxury items. A large proportion of The Soap Co’s employees a have visual disabilities or other disadvantages and their stories are embedded throughout the brand.
Why they stand out
The packaging is simple with a strong brand identity; they use a braille design as a gentle reminder of the important social issue The Soap Co are tackling every day – creating meaningful employment for adults with disabilities.
Each of their products exude luxury, from the beautiful smells which transform you to a summer garden to their recycled or compostable packaging – they have paid attention to every detail.
Is visual impairment affecting our economy in the UK?
In the UK it’s estimated that over two million people live with sight loss. That is around 1 in 30 people. It gets worse, it's predicted that by 2030 the number of people with sight loss will rise to more than 2.7 million. What’s more only 27% of blind and partially slighted people of working age are in employment – a fall from 33% in employment in 2006. But it's not all bad, The Soap Co are leading the way and we'll soon start to see more brands disrupting the market.
The Soap Co in numbers
- 80% of the 100 people employed are blind disabled or otherwise disadvantaged
- 10,000, that’s the number of days’ employment they create through their social enterprise
- 60 new jobs are generated per year
The Soap Co is just one of the brands which sit under the umbrella brand Clarity. Have you heard about Beco their brand new Better Considered range focusing more on environmental issues?
Our social impact checklist
- Social enterprise
- Supporting visually impaired people
- Eco & bee friendly range
- Recyclable packaging made from some old milk bottles